Temporary Strategy Director (Marketing)

TL;DR

Temporary Strategy Director (Marketing): Leading brand positioning and cultural insights for ambitious brands to solve business challenges with an accent on African American consumer culture and storytelling. Focus on translating complex research into actionable strategies and guiding cross-functional teams to execute creative visions.

Location: Brooklyn, New York (Hybrid: 4 days in-office, 1 day remote)

Salary: $140,000 - $165,000

Company

hirify.global Inc. operates a leading software platform for independent creators and a creative solutions agency, Translation, focused on leveraging contemporary culture for brand growth.

What you will do

• Define brand positioning, messaging, and channel strategies based on cultural and audience insights.
• Identify core business problems and define the strategic "why" and "how" for every brief.
• Lead day-to-day client engagements and collaborate with data strategists, account directors, and creatives.
• Manage and mentor junior team members to ensure deliverables meet client goals and business objectives.
• Design and execute qualitative and quantitative research methodologies to uncover consumer insights.
• Contribute to the company's intellectual capital regarding the decoding of audience and cultural trends.

Requirements

• 6+ years of relevant experience in strategy and brand development.
• Proven ability to translate African American consumer culture into impactful brand and media strategies.
• Strong writing skills to distill complex information into succinct, actionable strategic direction.
• Experience leading junior team members and influencing senior stakeholders through persuasive presentations.
• Deep expertise in designing consumer research studies and applying strategic rigor to project phases.
• Must be based in Brooklyn, NY to support the required in-office presence.

Culture & Benefits

• Competitive salary range aligned with NY/CA markets.
• Comprehensive benefits including a 401(k) match, bonuses, and stock options.
• Opportunity to work in an entrepreneurial, award-winning environment that values resourcefulness and tenacity.
• Collaborative culture bridging the gap between technology, storytelling, and culture.