Director, Media - LATAM

TL;DR

Director, Media - LATAM: Lead integrated full-funnel media strategies for Mexico, Brazil, and LATAM markets with an accent on social-first approaches, cross-regional playbooks, and agile activation. Focus on optimizing performance across digital channels, guiding agency partnerships, and advancing measurement frameworks to drive brand growth and commercial impact.

Location: Miami, Florida, United States

Salary: $171,900 - $210,100 USD

Company

Global product design and technology company powered by Shark and Ninja brands, delivering lifestyle solutions sold at retailers and online worldwide.

What you will do

• Develop full-funnel media strategies and playbooks for Mexico, Brazil, and LATAM, emphasizing paid social, video, partnerships, Amazon, and retail media.
• Oversee agile campaign planning, activation, optimization across digital, social, OLV/CTV, OOH, and emerging channels.
• Manage budgets, performance reviews, and real-time optimizations using analytics, MMM, and platform metrics.
• Partner cross-functionally with brand, creative, insights, Amazon/retail teams, and regional GMs to align media with commercial goals.
• Lead agency relationships, mentor regional marketers, and champion media transformation and innovation.

Requirements

• 10–15+ years in media strategy, planning, and investment in global or multi-market environments.
• Proven full-funnel media experience in high-growth consumer categories like tech, appliances, CPG, or retail.
• Strong analytical skills with MMM, analytics dashboards, DSPs, platform tools, and audience insights.
• Experience managing complex budgets, agency relationships, and matrixed multinational teams.
• Excellent communication, collaboration, and stakeholder influence skills.

Nice to have

• Experience in high-growth consumer brands or multi-category portfolios.
• Success driving SKU-level performance and retailer-aligned media.
• Oversight of growth regions like EMEA, Middle East, Africa, or LATAM.
• Familiarity with distributor models, retail media networks, and shopper media.
• Leading content systems, media transformations, or global playbook development.

Culture & Benefits

• Competitive health, dental, vision insurance, HSA with company contribution, 401(k) matching, and employee stock purchase.
• Generous PTO, company holidays, parental leave, short/long-term disability, life insurance, and backup child/eldercare.
• Product discounts, referral bonuses, identity theft protection, pet insurance, pre-paid legal.
• Outrageously Extraordinary mindset fostering innovation, boundary-pushing, and career growth via learning programs.
• Strong emphasis on Diversity, Equity, Inclusion, supporting authentic selves and career acceleration.