Sr. Marketing Manager (Fintech)

TL;DR

Sr. Marketing Manager (Fintech): Lead marketing strategy and execution for expanding the Genius platform to enterprise prospect audiences with an accent on integrated campaigns for QSR, Foodservice Management, and Stadium & Events. Focus on driving pipeline creation, sales alignment, personalized account-based experiences, and measuring revenue impact through KPIs and attribution models.

Location: Atlanta, Georgia, USA or Rochester, New York, USA

Company

hirify.global is a payments technology company offering solutions like the Genius platform.

What you will do

• Own campaign strategy and execution for selling Genius to prospect QSR, Foodservice Management, Stadium & Events audiences, and payments-only back book.
• Partner with enterprise sales, account executives, and business unit leadership to define target accounts and engagement strategies.
• Develop content translating Genius product capabilities into audience-specific value propositions.
• Create personalized multi-channel ABM programs across digital, events, and sales enablement.
• Establish KPIs and attribution models tied to pipeline, deal velocity, win rates, and expansion.
• Optimize campaigns using performance data, insights, and sales feedback.

Requirements

• 7–10+ years of B2B marketing experience driving campaigns for enterprise or mid-market technology solutions.
• Strong track record of sales alignment to achieve revenue targets.
• Experience with complex buying committees and long sales cycles.
• Data-driven mindset with experience measuring marketing impact on revenue and pipeline.
• Excellent communication and storytelling skills.

Nice to have

• Experience in payments, technology, fintech, SaaS, or vertical-specific solutions (QSR or hospitality preferred).

Culture & Benefits

• Comprehensive benefits including medical, dental, vision care, EAP programs, and paid time off.
• Recognition programs, retirement and investment options.
• Charitable gift matching and worldwide days of service.