Global User Growth Lead (Crypto)

TL;DR

Global User Growth Lead (Crypto): Defining and evolving a standardized global marketing and growth experiment affiliate framework with an accent on market strategy, growth goals, and high-volume revenue growth. Focus on mapping global affiliate initiatives, expanding channels in EU and Asia, and supervising the global affiliate budget.

Location: Hybrid, Shanghai, China

Company

hirify.global is a leading cryptocurrency platform focusing on global user growth and financial services.

What you will do

• Define and evolve a standardized global marketing/growth experiment affiliate framework across relevant channels.
• Map out global affiliate marketing strategy initiatives and conduct crypto industry analysis.
• Collaborate closely with the CEO, marketing, product, and operations teams.
• Lead growth for new products to drive high-volume revenue and recruit affiliate marketers in top regions.
• Expand global growth channels, evaluating new online and offline opportunities in the EU and key Asian countries.
• Manage the global affiliate expense budget and ensure marketing ROI.

Requirements

• Over 5 years of experience in finance or crypto with a strong network of clients and affiliates in KR, VN, JP, TR, and other top regions.
• Bachelor's degree or higher in marketing or a related field.
• Deep understanding of the crypto industry and strong market analysis skills.
• Proficiency in creating promotional plans and utilizing various promotion methods.
• Fluent English is a must.
• Proven track record of leading and managing successful teams.