Sr. Creative Strategist (Gamedev)

TL;DR

Sr. Creative Strategist (Gamedev): Defining and driving the creative direction for marketing and user acquisition campaigns with an accent on transforming gameplay features and performance data into compelling concepts. Focus on building data-informed creative strategies, establishing experimentation roadmaps, and optimizing assets for scale.

Location: Remote (Must be based in Canada)

Company

Early-stage game studio focused on creating games that foster belonging and connected communities, led by industry veterans.

What you will do

• Develop data-informed creative strategies for user acquisition, growth, and store presence.
• Translate gameplay features and player motivations into compelling ad narratives and hooks.
• Write clear and actionable creative briefs to guide artists, editors, and production teams.
• Analyze creative performance metrics to extract insights and define next iterations with UA and analytics teams.
• Define testing frameworks and creative experimentation roadmaps to maximize campaign impact.
• Monitor competitor creatives and platform trends to identify opportunities for differentiation.

Requirements

• Experience in Creative Strategy, Performance Creative, User Acquisition, or Marketing Strategy roles.
• Strong understanding of performance marketing principles and creative testing methodologies.
• Ability to interpret data and translate insights into actionable creative direction.
• Excellent storytelling, copywriting, and communication skills.
• Experience writing creative briefs and guiding production teams.
• Must be based in Canada.

Nice to have

• Experience in mobile games, live service products, or performance-driven environments.
• Familiarity with major ad platforms and their creative best practices.
• Interest in leveraging AI tools to enhance creative ideation and iteration workflows.

Culture & Benefits

• Opportunity to have a high impact on products and the overall direction of an early-stage organization.
• Collaboration with a seasoned team of accomplished talent and industry veterans.
• Inclusive environment that celebrates diversity and fosters professional growth.