SEM Analyst (Marketing Analytics)

TL;DR

SEM Analyst (Marketing Analytics): Building a data foundation for paid search decisions at a global scale with an accent on reporting automation and Google Ads API integration. Focus on connecting paid search activity to business outcomes through SQL, Python, and BI tools.

Location: Hybrid in Berlin or London. Currently unable to offer relocation assistance or visa sponsorship.

Company

hirify.global is a CRM platform helping over 100,000 small and medium-sized businesses grow and succeed through customer-driven software.

What you will do

• Develop and maintain SEM performance dashboards using Tableau or Looker for both high-level reporting and deep troubleshooting.
• Leverage the Google Ads API to extract granular data at keyword, search term, and audience levels.
• Integrate ad platform data with internal metrics to connect paid search activity to real downstream business outcomes.
• Design, track, and document A/B tests to translate analytical findings into actionable campaign recommendations.
• Manage and optimize paid search campaigns across Google Ads and Microsoft Ads, including keyword research and bid management.

Requirements

• 3+ years of experience in data/marketing analytics or SEM roles with a focus on reporting and analysis.
• Proficiency in SQL and Python (Pandas/NumPy) for manipulating large datasets.
• Experience with BI tools such as Tableau or Looker for data visualization.
• Strong understanding of Google Ads metrics and paid search contexts.
• Must have the right to work in Germany or the UK without sponsorship.

Nice to have

• Academic background in Mathematics, Computer Science, Economics, or a related field.
• Practical familiarity with the Google Ads API.
• Experience or interest in utilizing AI for data automation and analysis.

Culture & Benefits

• People-first culture that values authenticity, collaboration, and an inclusive environment.
• AI-driven vision allowing for ownership, experimentation, and use of latest technologies.
• Flexible working hours and performance-based bonuses.
• Generous time off, including 28 paid leave days, well-being days, and compassionate leave.
• Investment in professional growth through mentorship, coaching, and internal mobility.