Senior Manager Sales & Commercial Partnerships (Sports)

TL;DR

Senior Manager Sales & Commercial Partnerships (Sports): Expanding revenue streams and managing commercial partnerships for the FIA World Rally Championship (WRC) with an accent on market development and high-value sponsorship acquisition. Focus on developing category strategies, closing multi-market deals, and optimizing partnership assets.

Location: Germany, Europe

Company

WRC Promoter GmbH is the commercial rights holder for the FIA World Rally Championship (WRC) and FIA European Rally Championship (ERC).

What you will do

• Analyze market trends and competitor activities to identify new revenue opportunities.
• Develop category strategies and targeted outreach plans for key verticals.
• Represent WRC at industry events, conferences, and trade fairs to expand the commercial pipeline.
• Collaborate with the CMO team to ensure seamless partnership activation and upselling.
• Define and monitor KPIs for sponsorship acquisition and revenue growth.
• Provide revenue forecasts and actionable commercial insights to senior leadership.

Requirements

• Bachelor’s degree in Business, Sales, Marketing, or a related field.
• Minimum 8 years of experience in sponsorship sales or business development, ideally in sports, entertainment, or media.
• Proven track record of closing high-value, multi-market sponsorship deals.
• Strong negotiation skills and ability to engage senior decision-makers at global brands.
• English: Excellent communication skills required.
• Travel: 30-40% travel required.

Culture & Benefits

• Work in a fast-paced, international sports environment.
• Company values diversity and supports professional development.
• Proactive, entrepreneurial mindset and strong drive to win.