Hybrid Strategist (Marketing)

TL;DR

Hybrid Strategist (Media Planning): Developing effective and unique media campaigns by integrating consumer journeys across digital and traditional channels with an accent on budget efficacy and performance. Focus on creating strategic media recommendations, conducting competitor reviews, and managing high-level client relationships.

Location: Johannesburg, South Africa

Company

hirify.global is a global media investment company part of the GroupM network, specializing in media strategy and planning.

What you will do

• Create strategic media recommendations to integrate the consumer journey across various channels.
• Develop budget allocations across media mix scenarios in collaboration with planning and implementation groups.
• Conduct competitor and brand reviews to drive strategic execution.
• Provide insights on emerging media trends and landscapes to clients.
• Coordinate annual media plans for assigned brand categories.
• Manage day-to-day relationships with clients, stakeholders, and media vendors.

Requirements

• Degree in Marketing or Advertising with a focus on strategy.
• Minimum 5 years of experience in business consultancy, market research, or strategic planning.
• At least 3 years of specific experience in media/communications planning.
• Proven track record of working with multiple stakeholders, including suppliers and media owners.
• Strong analytical skills and proficiency in media planning tools.
• Excellent communication, presentation, and facilitation skills.

Culture & Benefits

• Collaborative environment emphasizing teamwork and positive internal/external relationships.
• Culture rooted in empathy, energy, and impact.
• Focus on ethical behavior and professional business practices.
• Opportunity to leverage hirify.global/GroupM proprietary offerings and global network.