Brand Director (Hypegolf)

TL;DR

Brand Director (Marketing): Leading the long-term strategy and growth of the Hypegolf platform with an accent on contemporary golf culture, brand positioning, and community engagement. Focus on developing editorial direction, managing P&L, and executing high-impact brand activations at the intersection of golf, fashion, and lifestyle.

Location: Based and located in New York; candidate must be eligible to work in the US

Salary: $120,000 - $140,000 per year

Company

A leading global platform for contemporary culture and lifestyle, encompassing news, creative agencies, and e-commerce retail through HBX.

What you will do

• Build and refine Hypegolf’s long-term strategy and KPIs in conjunction with senior leadership.
• Collaborate with the content lead to define the platform's visual and written voice and editorial direction.
• Manage the vertical budget, P&L, and other program-related financial issues.
• Foster and develop relationships with brands, tournaments, players, and talent in the golf space.
• Develop brand-led marketing and activation ideas (tournaments, pop-up shops, merchandise) at the intersection of golf and fashion.
• Partner with R&D, Project Management, and Sales to develop and bring golf innovations to market.

Requirements

• Bachelor’s Degree or higher.
• 7 to 10+ years of experience in editorial, marketing, or creative agencies, with at least 3 years in a corporate setting.
• Must be based in New York and eligible to work in the US.
• Proven experience in community building through editorial, content, and IRL programs.
• Strong knowledge of branding and brand building across various marketing platforms.
• Experience in consumer goods industry marketing and working with brand influencers.

Nice to have

• Understanding of creative, retail, distribution, and e-commerce.

Culture & Benefits

• Opportunity to work at the cutting edge of trends, products, and youth culture within the golf industry.
• Fast-paced and entrepreneurial work environment.
• Role within a leading global contemporary culture platform.