Senior Performance Marketer (B2B)

TL;DR

Senior Performance Marketer (B2B): Planning and optimizing high-performing paid acquisition campaigns across LinkedIn, Google, and Meta for B2B audiences with an accent on full-funnel performance and lead quality. Focus on scaling B2B paid acquisition, building predictable funnels, and driving qualified demand through data-driven experimentation.

Location: Remote

Company

hirify.global is a professional services company focusing on high-end enterprise web solutions and B2B tech services.

What you will do

• Plan, execute, and optimize paid campaigns across LinkedIn, Google Ads, Meta Ads, and retargeting channels.
• Manage full-funnel performance, including audience segmentation, targeting, bidding, and landing page alignment.
• Develop performance dashboards using Looker Studio and GA4 to track CAC, CPL, ROAS, and pipeline contribution.
• Collaborate with content writers and designers to create high-converting ad creatives and A/B test variations.
• Conduct competitive research to determine optimal positioning, messaging angles, and creative directions.
• Implement tracking, attribution, and UTM structures to ensure data consistency across all campaigns.

Requirements

• 4+ years of experience running paid campaigns in B2B SaaS, tech, or enterprise services.
• Deep expertise in LinkedIn Ads (must), supplemented by strong experience in Google Ads and Meta Ads.
• Practical proficiency with GA4, Looker Studio, and multi-touch attribution models.
• Proven track record of scaling B2B paid acquisition with measurable, data-backed results.
• Analytical mindset with the ability to translate numbers and experiments into actionable insights.

Nice to have

• Experience with Reddit Ads, programmatic ads, or other niche B2B acquisition channels.
• Ability to explore and test new platforms such as StackAdapt or Quora Ads.
• Familiarity with BigQuery for advanced performance analysis and attribution.
• Understanding of CRM workflows (HubSpot, Salesforce, ERP) and lead lifecycle management.

Culture & Benefits

• Remote-first work environment.
• Opportunity to drive high-impact growth in an enterprise services space.
• Culture of constant experimentation and data-driven decision-making.