Content Marketing Lead (Enterprise WordPress)

TL;DR

Content Marketing Lead (WordPress): Building a content-led growth engine to strengthen authority in the enterprise WordPress and open-source ecosystem with an accent on technical storytelling and SEO-driven demand generation. Focus on designing pillar-cluster strategies for headless architectures and DevOps, and optimizing the buyer journey for global enterprise clients.

Location: Remote

Company

hirify.global is a premium WordPress engineering partner specializing in high-performance enterprise digital experiences.

What you will do

• Lead brand positioning and narrative across blogs, case studies, and thought leadership pieces to reinforce premium market positioning.
• Develop and manage the editorial calendar, creating detailed outlines for technical WordPress content.
• Execute SEO and AEO strategies to increase organic visibility for enterprise-specific keywords and search intent.
• Collaborate with sales and delivery teams to translate buyer objections and insights into strategic content.
• Establish editorial governance, writing guidelines, and quality control for all WordPress-first content.

Requirements

• 6–12 years of experience in content marketing, editorial strategy, or B2B tech storytelling.
• Deep understanding of the WordPress ecosystem, enterprise use cases, and technical implementations.
• Proven expertise in writing and editing technical content regarding performance, security, and platform architecture.
• Ability to build SEO-aligned content plans and achieve measurable traffic and keyword goals.
• Experience collaborating with cross-functional engineering, sales, and SEO teams.

Nice to have

• Familiarity with enterprise hosting platforms such as Pantheon, WPVIP, or Altis.
• Understanding of the North American market and enterprise-specific ICP pain points.
• Proficiency with analytics tools including GSC, GA4, and Looker Studio.
• Experience managing internal content teams or external contributors.