Product Manager, Ads & Promo (Ecommerce)

TL;DR

Product Manager, Ads & Promo (Ads/Ecommerce): Leading the strategy and execution of marketing tools to empower sellers on a livestream shopping platform with an accent on seller ROAS, ad ranking algorithms, and bidding mechanisms. Focus on scaling the Ads business from 1 to 100 and integrating AI/ML for real-time streaming data pipelines and live experimentation.

Location: Must be within commuting distance of Los Angeles, San Francisco, Seattle, or New York City

Salary: $240K – $320K + Equity

Company

hirify.global is the largest livestream shopping platform in North America and Europe, enabling users to buy, sell, and discover products across hundreds of categories.

What you will do

• Design and lead the product roadmap and strategy for Ads & Promos tools, balancing short and long-term growth goals.
• Develop core ad systems, including ranking algorithms, bidding, targeting engines, and pricing mechanisms.
• Partner with engineering and design to improve user experience and drive seller adoption and retention.
• Define product requirements and deliver actionable metrics and dashboards to optimize marketing spend.
• Lead the global expansion of Ads & Promos tools with a focus on ease-of-use and adoption.
• Act as a trusted advisor to leadership, providing transparency into roadmaps and managing expectations.

Requirements

• 10+ years of product management experience.
• Experience in the ads (native advertising) and/or promotions (coupons, incentives) domain, specifically within an ecommerce marketplace.
• Experience leveraging AI and ML to build products for real-time systems, such as streaming data pipelines and event-driven triggers.
• Ability to thrive in ambiguous, high-pressure environments and make decisions with limited information.
• Proven skill in research methodologies, data synthesis, and hypothesis-driven product development.
• Must be based in the US within commuting distance of the specified office hubs

Culture & Benefits

• Comprehensive health insurance options including medical, dental, and vision.
• US-based retirement benefits with 401k employer match up to 4%.
• Work-from-home support including home office setup and monthly cell phone/internet allowances.
• Family-centric benefits: annual childcare allowance and lifetime support for family planning (adoption, fertility).
• Wellness allowance and a monthly budget for "dogfooding" the app.
• 16 weeks of paid parental leave with a gradual return-to-work program.