Global Product Marketing Manager (Mobile & Audio Solutions)

TL;DR

Global Product Marketing Manager (Mobile & Audio Solutions): Owning end-to-end marketing for product launches and portfolio initiatives with an accent on strategic positioning, full-funnel campaign planning, and creative asset development. Focus on optimizing ROAS through data-driven insights and orchestrating complex influencer and creator strategies.

Location: Hybrid (Hong Kong, Hsinchu, Taiwan)

Company

hirify.global is a global leader in peripherals and audio solutions, focusing on creating products that empower collaboration and play.

What you will do

• Define strategic product positioning and target audiences aligned with business goals and brand vision.
• Develop full-funnel global campaign plans, including budgets, media plans, and influencer strategies to drive revenue and market share.
• Lead the creation of branded marketing assets across digital, retail, paid media, and packaging touchpoints.
• Orchestrate unbranded content initiatives through influencers and creators while preserving authentic voices.
• Track campaign KPIs in real-time and make data-informed adjustments to creative and spend to maximize ROAS.
• Collaborate with go-to-market teams and the hirify.global for Business organization to ensure effective regional activation.

Requirements

• Proven experience in consumer product marketing for a global brand.
• Strong marketing analytics skills with the ability to extract actionable insights from KPIs.
• Deep understanding of paid media, social platforms, and influencer/creator ecosystems.
• Strong project management instincts to drive complex, multi-workstream campaigns on time and budget.
• Fluent in English, verbal and written.
• Bachelor's degree in Marketing or a related field.

Nice to have

• Master's degree in Marketing or a related field.

Culture & Benefits

• Hybrid work model providing flexibility between remote and on-premises work.
• Comprehensive and competitive benefits packages tailored to local needs.
• Inclusive global culture that values diversity and authentic people.
• Commitment to holistic wellbeing, including physical, financial, emotional, and social health.