Influencer Marketing Manager (Ecommerce)

TL;DR

Influencer Marketing Manager (Ecommerce): Scaling influencer marketing strategies for hirify.global and Dinnerly to drive customer acquisition and brand growth with an accent on data-led creator partnerships and conversion-led campaigns. Focus on executing end-to-end influencer strategies, optimizing creator-generated content (CGC) for paid social, and maximizing ROI through strategic talent negotiations.

Location: Hybrid (Sydney Office, Alexandria, NSW)

Company

hirify.global is a meal kit delivery service providing thousands of meals across Australia.

What you will do

• Execute end-to-end influencer marketing strategies aligned with business goals and acquisition targets.
• Plan and optimize quarterly campaigns using a test-and-learn approach across various creator platforms.
• Manage a diverse network of creators and long-term partnerships to ensure consistent performance.
• Handle budget allocation, agency oversight, and talent negotiations to maximize cost efficiency.
• Collaborate with Brand, Content, and Performance teams to deliver integrated conversion-led campaigns.
• Lead Creator Generated Content (CGC) campaigns to produce high-performing assets for Paid Social channels.

Requirements

• 4+ years of experience in influencer marketing with a track record of high-performing campaigns.
• Proven experience in end-to-end influencer strategies focused on acquisition and ROI.
• Deep understanding of Instagram, TikTok, YouTube, and the general creator landscape.
• Strong stakeholder management and negotiation skills.
• Strong analytical skills for optimizing campaign performance using data and insights.
• Must be based in or able to work from the Sydney Office (Hybrid).

Nice to have

• Experience with subscription business models.
• Proven track record in driving CPA and acquisition targets.
• Experience managing influencer marketing agencies.
• Familiarity with influencer outreach and tracking tools.

Culture & Benefits

• Discounted hirify.global boxes delivered to your door.
• 5 paid training days per year for professional development.
• Flat hierarchy and a diverse, inclusive workplace with over 50 nationalities.
• Corporate discount on comprehensive health insurance for you and your family.
• Access to an in-office test kitchen to sample latest recipes.
• 24/7 health and wellbeing support through Sonder.