Crm Manager (Ecommerce)

TL;DR

Crm Manager (Ecommerce): Taking full ownership of the CRM function, transforming it into a key growth engine that drives repeat purchases and customer lifetime value with an accent on email, SMS, and lifecycle marketing. Focus on building and optimising automated flows to increase repeat purchase rate, managing segmentation, customer journeys, and lifecycle communications.

Location: Hybrid (2 days in office) in London, Greater London.

Salary: £50,000 – £60,000 plus 10% bonus

Company

We’re working with a fast-growing, purpose-led consumer brand entering an exciting phase of scale.

What you will do

• Own CRM strategy across email, SMS, and lifecycle marketing
• Build and optimise automated flows to increase repeat purchase rate
• Manage segmentation, customer journeys, and lifecycle communications
• Lead A/B testing and experimentation to improve performance
• Partner with the eCommerce and Growth teams to drive revenue impact

Requirements

• Proven CRM experience within D2C or eCommerce brands
• Strong hands-on Klaviyo / Braze / Bloomreach experience.
• Data-driven mindset with segmentation and lifecycle expertise
• Experience building automated flows and retention strategies
• Growth mindset with the ability to operate in a scaling business

Culture & Benefits

• Hybrid working with a flexible structure
• Opportunity to build CRM from the ground up
• Fast-growth environment with clear career progression
• Mission-led business supporting global conservation initiatives
• Collaborative, ambitious, and supportive team culture
• Direct exposure to senior leadership and strategy
• High ownership and autonomy from day one