Web Content & Cro Specialist (Ecommerce)

TL;DR

Web Content & CRO Specialist (Ecommerce): Managing and implementing strategic initiatives on the public-facing consumer website with an accent on optimising user experience, promoting engagement, and supporting business growth. Focus on delivering A/B testing roadmaps, analysing webpage performance, and ensuring seamless customer journeys across channels.

Location: Hybrid (40% office based in London)

Company

hirify.global is a global data and technology company, powering opportunities for people and businesses around the world.

What you will do

• Manage customer journeys across the website, handling requests for new content, updating live content, and delivering optimisation tests.
• Provide regular updates and analysis on webpage performance, reporting on conversion and engagement KPIs.
• Lead the delivery of the A/B testing roadmap across core paid media journeys.
• Work with Acquisition, CRM, and Product teams to ensure the entire customer journey is seamless and optimised.
• Partner with Content and SEO teams to plan and implement their content roadmap.
• Partner with the Product team on long-term enhancements to ensure new features are effectively represented on the website.

Requirements

• Experience in an eCommerce or website management role.
• Experience collating and analysing data and producing insights.
• Experience with customer journey optimisation and conversion rate improvement.
• Proficiency with analytics tools (e.g., GA4) and heatmapping/session replay tools.
• Knowledge of A/B testing methodologies and experience managing test roadmaps.
• Good understanding of different marketing channels (e.g., SEO, Paid Media, CRM) and how they impact website performance.

Nice to have

• Basic HTML/CSS knowledge and familiarity with SEO principles and best practices.
• Exposure to tools such as Optimizely, Hotjar, or similar.

Culture & Benefits

• Hybrid working - 40% office based.
• Great compensation package including discretionary bonus.
• Core benefits include pension, Bupa healthcare, sharesave scheme and more.
• 25 days annual leave with 8 bank holidays and 3 volunteering days.
• Focus on DEI, work/life balance, development, engagement, collaboration, wellness, reward and recognition, and volunteering.