Senior Integrated Marketing Manager (Fintech)

TL;DR

Senior Integrated Marketing Manager (Fintech): Driving the international payments marketing strategy, taking ownership of communicating global money movement features to customers. Focus on building and executing impactful, integrated campaigns that make hirify.global the go-to choice for customers and businesses with global lives.

Location: This role will be based out of our London office next to Liverpool Street station in a hybrid approach of office based and home working

Salary is £68,500 - £88,000

Company

hirify.global is on a mission to make money work for everyone, waving goodbye to the complicated and confusing ways of traditional banking.

What you will do

• Develop and lead the end-to-end marketing strategy for International Payment Products, ensuring it supports our broader mission and meets ambitious commercial targets.
• Create and execute integrated campaigns that clearly explain the value of our offering, driving both new customer acquisition and deeper engagement with existing users.
• Coordinate with various teams (e.g., product, growth, creative, data and operations) to ensure seamless execution and strategic alignment with overall marketing objectives.
• Take full responsibility for the performance of your campaigns, providing regular, insightful reporting to leadership on progress against key business metrics.
• Use data and insights to constantly improve our messaging and channel mix, ensuring we drive continuous improvement in execution and results.
• Strategically manage the marketing budget for international payments, optimizing spend to ensure the highest possible impact across all channels.

Requirements

• Ability to design and lead high-impact marketing strategies for payments that align with hirify.global's commercial goals and product roadmap.
• A deep focus on driving business outcomes, such as increasing international transaction volumes and active user growth, through clever and efficient marketing.
• Strong ability to partner with senior stakeholders across Product, Growth, Operations, and Creative teams to ensure our international payments proposition is world-class and well-communicated.
• Expertise in using a broad mix of channels (CRM, Social, Paid, PR, and In-app) to create seamless, "always-on" and hero campaign experiences, as well as a proven ability to test and experiment with new channels and campaigns.
• Have experience delivering successful marketing initiatives in a regulated financial services or tech environment.
• Are obsessed with data and use it to drive every decision you make.

Culture & Benefits

• We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.
• Learning budget of £1,000 a year for books, training courses and conferences.
• Diversity and inclusion are a priority for us and we’re making sure we have lots of support for all of our people to grow at hirify.global.

Hiring process

• Recruiter Call (30 mins)
• Initial Call (45 mins)
• x2 Interviews via Google Meet (x2 60 mins)