Marketing Associate (DeFi)

TL;DR

Marketing Associate (DeFi): Owns hirify.global' social media presence end-to-end, including strategy, content creation and performance across X, Telegram, and other relevant channels with an accent on translating technical concepts into compelling content for a crypto-native audience. Focus on planning and executing marketing campaigns around product launches, partnerships, and ecosystem events.

Location: All roles are in the hirify.global office in New York City.

Salary: $130K – $180K

Company

hirify.global is a profitable, venture-backed New York-based startup building sustainable and efficient DeFi protocols on high-throughput decentralized infrastructure.

What you will do

• Own hirify.global' social media presence end-to-end, including strategy, content creation and performance across X, Telegram, and other relevant channels.
• Produce high-quality content independently, including motion graphics, short-form video and written copy, using modern creative tools.
• Develop and track KPIs for growth and engagement, and use that data to sharpen strategy over time.
• Plan and execute marketing campaigns around product launches, partnerships, and ecosystem events.
• Represent hirify.global at industry events and in external conversations.
• Support partnership and community initiatives, contributing to how we show up across the DeFi ecosystem.

Requirements

• Demonstrated experience running social media for a brand, project, or product.
• Familiarity with DeFi: you understand how protocols work, what traders care about, and how to speak to crypto-native audiences.
• Strong design skills, motion, graphic or both, with a portfolio that shows what you can do.
• Ownership mindset: you see projects through from idea to execution without needing to be managed.
• Metrics-driven: you think in terms of KPIs even when none exist yet, and you push to create them.
• Comfortable with AI-native workflows and actively using modern tools to move faster and produce better work.

Nice to have

• Compelling communicator in writing and in person.
• Experience with or fluency in perpetual futures and on-chain trading.
• Event planning experience.
• Copywriting background.
• Existing presence or network in the Solana or broader DeFi ecosystem.
• Experience at a DeFi protocol, crypto exchange, or trading firm.

Culture & Benefits

• Building sustainable and efficient DeFi protocols on high-throughput decentralized infrastructure.
• Long-term goal is to build a better financial system.
• Equity offered.