Head Of Marketing & User Acquisition (Gamedev)

TL;DR

Head Of Marketing & User Acquisition (Gamedev): Leading the growth strategy and execution for a cyberpunk fighting game with an accent on creative strategy, paid media, organic growth, influencer partnerships, and community engagement. Focus on managing a multi-million dollar UA budget, building and leading a high-performing marketing team, and working cross-functionally with product, creative, and design teams.

Location: On-site in Bydgoszcz, Hybrid, or Remote

Company

hirify.global is one of the leading Polish mobile game developers and publishers from Bydgoszcz.

What you will do

• Develop and execute the holistic marketing strategy for our cyberpunk fighting game, spanning pre-launch hype, launch, and live ops campaigns.
• Own the P&L for user acquisition and marketing, managing budgets with a focus on ROAS, LTV, and efficient scale.
• Build, mentor, and lead a high-performing marketing team (UA managers, creative strategists, community managers) as we scale.
• Oversee organic social strategy (TikTok, Instagram, YouTube, Discord) to build a loyal community around the cyberpunk fighting game genre.
• Lead influencer and creator programs, identifying partners who authentically resonate with the fighting game and cyberpunk audiences.
• Work closely with product management and game design to align marketing campaigns with live ops events, new character launches, and in-game promotions.

Requirements

• 7+ years in marketing and user acquisition, with at least 3+ years in mobile gaming (F2P experience required or similar one in e-commerce).
• Proven track record of scaling mobile games to millions of installs across global markets, managing budgets of $10M+ annually.
• Deep hands-on experience with Meta Ads Manager, TikTok Ads, Google App Campaigns, and Apple Search Ads.
• Strong analytical skills—proficiency with SQL, Excel/Google Sheets, and BI tools (Tableau, Looker, QlickSense) for deep-dive analysis.
• Exceptional leadership and communication skills—able to align cross-functional teams and present to executive leadership.
• Thrives in a fast-paced, data-driven environment with a bias for action.

Nice to have

• Deep familiarity with the fighting game community (FGC), competitive gaming culture, and how to market to hardcore vs. casual audiences.
• Established relationships with gaming creators or agencies in the mobile or fighting game space.
• Experience with emerging ad formats, new social platforms, or alternative acquisition channels.
• Track record of launching games across APAC, EMEA, and North America with localized strategies.

Culture & Benefits

• Shape the growth trajectory of a major new IP from the ground up—with direct impact on studio success.
• Budget to execute ambitious campaigns and the autonomy to build a marketing team.
• Stable salary adequate to experience, performance-based bonuses.
• Opportunity to scale into a senior leadership role (CMO, VP of Growth) as the studio expands its portfolio.
• A studio that values data-driven creativity, work-life balance, and a genuine passion for games.
• Core hours 10-14.

Hiring process

• Intro call.
• Technical interview.