Senior Analyst, Marketing Analytics (Remote)

TL;DR

Senior Analyst, Marketing Analytics: Driving innovation by leveraging data to shape customer strategy and optimize marketing initiatives with an accent on retention strategies, performance measurement, and impactful reporting. Focus on conducting A/B tests and quantifying the influence of marketing initiatives on customer order activity.

Location: Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office

Salary: $119,670-$145,743 annually

Company

hirify.global is the leading food for work technology company in the US, connecting anyone who needs food for their workplace to over 100,000 restaurants nationwide.

What you will do

• Collaborate with senior leaders to shape the team's strategic direction.
• Elevate customer personas and segmentation for personalized marketing.
• Analyze retention and ezRewards Loyalty Program performance, identifying growth opportunities.
• Develop insights through in-depth analysis, models, and reports to uncover new marketing growth opportunities.
• Lead the evolution of the Marketing team's experimentation process and documentation.
• Enhance data visualization tools for informed decision-making and empower Marketing teammates.

Requirements

• 3+ years of relevant quantitative or technical analysis experience, preferably in marketing or e-commerce.
• Strong SQL skills for data manipulation and analysis, coupled with experience in statistical modeling (R or Python preferred).
• Proficiency in marketing attribution methods, return on ad spend, and experimental test design (A/B testing).
• Familiarity with diverse marketing tactics including optimizing customer retention through strategies such as Email, SMS, Push, SEO/SEM, Direct Mail, and more.
• Knowledge of modern data exploration and visualization tools like Snowflake, Tableau, Looker, Google Data Studio, or PowerBI, and proficiency in Google Analytics or similar digital analytics platforms.
• Effective communication skills to convey data insights across different audiences.

Culture & Benefits

• Market competitive salary and stock options.
• 12 paid holidays and flexible PTO.
• 401K with hirify.global match, health/dental/FSA, and long-term disability insurance.
• Mental health and family planning resources.
• Remote-hybrid work options.
• A tremendous amount of responsibility and autonomy.