Senior Growth Marketing Manager (Fintech)

TL;DR

Senior Growth Marketing Manager (Fintech): Driving customer engagement and lifecycle strategy for financial products with an accent on data-driven decision-making and cross-functional campaign execution. Focus on building and optimizing customer journeys, implementing A/B testing frameworks, and utilizing advanced analytics to drive product adoption and retention.

Location: Must be based in or able to commute to Menlo Park, CA or New York, NY (Hybrid, 3 days/week in-office)

Salary: $129,000–$195,000 USD (based on compensation zone)

Company

A mission-driven fintech company focused on democratizing finance for all through innovative, accessible technology.

What you will do

• Define and execute growth strategies for customer lifecycle journeys to drive engagement and retention.
• Collaborate with product, design, and data science teams to create personalized messaging experiences.
• Utilize customer segmentation and data analysis to identify opportunities for targeted product adoption.
• Design, implement, and evaluate A/B tests using statistical fundamentals to measure marketing effectiveness.
• Iterate on creative campaigns based on performance data to continuously improve user engagement metrics.

Requirements

• Bachelor’s degree from an accredited institution.
• 5+ years of growth marketing experience in consumer financial services or similar data-driven fields.
• Proven ability to use analytical tools, relational databases, and A/B testing methodologies.
• Strong experience in customer segmentation, marketing strategy, and messaging optimization.
• Results-oriented mindset with the ability to execute in a fast-paced environment.
• Must be able to work in the office at least 3 days per week.

Nice to have

• Familiarity with SQL for data extraction and analysis.
• Experience with HTML for marketing campaign implementation.

Culture & Benefits

• Performance-driven compensation including bonus programs and equity ownership.
• Comprehensive health insurance (100% employer-paid for employees, 90% for dependents).
• Flexible lifestyle spending account for wellness and professional development.
• Employer-paid life and disability insurance, including fertility and mental health benefits.
• 401(k) matching program and generous paid time off policies.