Director Of Growth Marketing (AI)

TL;DR

Director of Growth Marketing (AI): Building an AI-first paid patient acquisition engine to automate campaign management, creative generation, and experimentation at scale with an accent on maximizing leverage and performance efficiency. Focus on designing autonomous acquisition systems, leading multi-market growth strategies, and building a high-leverage team to evolve patient booking and monetization frameworks.

Location: Remote or hybrid in Barcelona, Spain

Company

hirify.global is a global healthtech marketplace connecting patients with healthcare professionals across 13 countries.

What you will do

• Define end-to-end patient acquisition strategy across paid channels for Europe and Latam.
• Architect an AI-driven system to automate campaign execution, creative production, and bidding.
• Partner with data and tech teams to optimize attribution models, experimentation velocity, and performance reporting.
• Lead pilot programs for new acquisition channels and scale successful playbooks.
• Build and lead a high-leverage marketing team, defining systems, processes, and KPIs.
• Collaborate with product and GTM leaders on conversion optimization and marketplace health.

Requirements

• Senior-level experience in performance or growth marketing within a consumer-facing marketplace.
• Proven track record of replacing manual marketing workflows with automated or AI-driven systems.
• Extensive experience managing global media budgets exceeding €3M.
• Strong hands-on expertise with Google Ads and Meta at scale.
• Experience running multi-market acquisition and leading teams within complex organizations.
• Strong interest in the transformative potential of AI in performance marketing.

Culture & Benefits

• Flexible remote or hybrid work model with an office hub in Barcelona.
• Share options plan and flexible remuneration via Flexoh.
• Private healthcare plan including dental coverage for you and family.
• Summer intensive schedule during July and August.
• Access to mental wellness support and partnered gym networks.
• 23 days of paid holiday, plus birthday or work anniversary leave.