Social Media & Advocacy Manager (Marketing)

TL;DR

Social Media & Advocacy Manager (Marketing): Developing and executing comprehensive social media and influencer marketing strategies for luxury beauty brands with an accent on KOL/KOC landscape management and digital engagement. Focus on driving brand growth through WeChat, Weibo, RED, and Douyin while delivering measurable KPIs across online and offline touchpoints.

Location: Shanghai, China

Company

hirify.global is a leading global beauty company with a portfolio of prestige and mass-market brands.

What you will do

• Lead and execute end-to-end social media strategies compliant with corporate brand guidelines.
• Manage brand presence across key Chinese social platforms including WeChat, Weibo, RED, and Douyin.
• Develop and implement influencer marketing tactics, including sourcing and building partnerships with KOLs and brand advocates.
• Monitor social media trends, competitor activities, and platform insights to identify business opportunities.
• Collaborate with internal stakeholders and external agencies to ensure high-quality, on-time campaign delivery.
• Analyze and report on social platform performance, audience growth, and campaign effectiveness against business KPIs.

Requirements

• 5+ years of marketing experience, preferably in the luxury beauty industry.
• Fluent in Mandarin and English.
• Strong project management skills with a proven track record of agency coordination and launch management.
• Deep understanding of the China KOL/KOC landscape across all major social platforms.
• Excellent communication skills with the ability to mobilize internal and external resources.
• Strong aesthetic sense and understanding of luxury market trends.

Culture & Benefits

• Work in a fast-paced, diverse, and international corporate environment.
• Opportunity to lead marketing plans for one of the most important markets in the beauty industry.
• Exposure to multi-functional team collaboration and end-to-end commercial planning.