Product Marketing Manager (Medtech)

TL;DR

Product Marketing Manager (Medtech): Supports and leads projects in the management of Cardiac Management Solutions (CMS) marketing and product efforts with an accent on market opportunities and development of strategies. Focus on translating product features, benefits, and clinical evidence into value propositions tailored for payers, health systems and managed care organizations.

Location: Raleigh, NC Boston, MA Charlotte, NC Atlanta, GA Pittsburgh, PA New York, NY Philadelphia, PA Parsippany, NJ

Salary: $125,000.00 to $135,000.00

Company

ZOLL provides innovative technologies that make a meaningful difference in people's lives through medical devices, software and related services used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.

What you will do

• Support development of annual sales and national accounts meeting strategies, messaging, collateral, and training effort.
• Partner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launches.
• Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning.
• Develop and execute marketing strategies and tactical plans for managed markets, payers and reimbursement decision-makers to expand use, access, and coverage of LifeVest.
• Collaborate with marketing, cross-functional partners, and vendors to develop comprehensive marketing collateral with appropriate messaging and evidence for target audiences.

Requirements

• Bachelor's Degree Business or a related field required.
• 5-7 years of experience in downstream customer-facing product marketing in the medical device, pharmaceutical, healthcare, or other similar arena required.
• Demonstrated ability to interpret clinical and/or economic data and develop compelling message for use with physicians, patients and other target audiences.
• Demonstrated experience marketing to payers, health systems, or enterprise healthcare customers.
• Must be willing to travel up to 20% of the time.

Nice to have

• Master's Degree preferred.
• Prior experience in cardiac sales and/or marketing space preferred.
• Experience developing or supporting patient programs or engagement initiatives preferred.
• Strong understanding of patient adherence and engagement within regulated healthcare environments preferred.
• Proficient in Microsoft Teams and Power BI preferred.

Culture & Benefits

• ZOLL is a fast-growing company that operates in more than 140 countries around the world.
• Employees are inspired by a commitment to make a difference in patients' lives.
• Culture values innovation, self-motivation and an entrepreneurial spirit.