Integrated Campaigns & Abm Lead (Ai)

TL;DR

Integrated Campaigns & ABM Lead (AI): Building Cursor's integrated marketing function from scratch, including programs, content, and channels that drive enterprise awareness, generate pipeline, and move executive buyers through a complex sales cycle with an accent on multi-channel demand generation programs and account-based marketing strategy. Focus on customer storytelling and scaling content production using AI-assisted workflows.

Company

hirify.global's mission is to automate coding by building the best tool for professional programmers through inventive research, design, and engineering.

What you will do

• Own Cursor's integrated campaigns strategy for new Enterprise accounts, coordinating narratives, content, paid, email, and lifecycle channels.
• Create and own the strategy for a full-funnel ABM engine with clear pipeline attribution and ROI reporting.
• Develop and steward Cursor's enterprise content narrative, including messaging frameworks.
• Establish an editorial calendar and content production system focused on customer storytelling.
• Own the customer storytelling program, identifying, developing, and amplifying customer case studies and video testimonials.
• Build, hire, and develop a team of content strategists, campaign managers, and customer marketers.

Requirements

• 8+ years of B2B marketing experience in content, integrated campaigns, or demand generation at a high-growth enterprise software or developer tools company.
• Experience building and leading a marketing team.
• Strong editorial instinct and ability to shape a point of view.
• Experience running full-funnel demand gen programs with accountability to pipeline.
• Experience building lifecycle and nurture programs using marketing automation platforms (HubSpot, Marketo, or similar).
• Experience developing thought leadership content and owning customer storytelling end-to-end.

Culture & Benefits

• Flat organization with a small, talent-dense team.
• Emphasis on truth-seeking, passion, and creativity.
• Enjoy spirited debate, crazy ideas, and shipping code.