Lead Product Marketing Manager (SaaS)

TL;DR

Lead Product Marketing Manager (SaaS): Leading go-to-market strategy for strategic product launches with an accent on translating complex technical capabilities into compelling narratives for business owners. Focus on cross-functional collaboration, driving product adoption through data-backed messaging, and enabling Sales and Success teams with high-impact assets.

Location: Must be based in the United States

Salary: $131,275 – $175,000

Company

hirify.global is a platform dedicated to intentional living, connecting people with wellness experiences through brands like Mindbody and ClassPass.

What you will do

• Lead end-to-end go-to-market strategy for strategic product launches, including positioning, messaging, and rollout.
• Create scalable, high-impact content such as decks, landing pages, and videos for B2B decision-makers.
• Develop and manage customer-facing communication across emails, release notes, and in-product messaging.
• Enable Sales and Customer Success teams with training, narratives, and assets that drive growth.
• Analyze quantitative and qualitative data to validate messaging strategies and iterate on campaign effectiveness.
• Collaborate cross-functionally with Product, Pricing, and Enablement teams to align launch objectives.

Requirements

• 8+ years of product marketing experience in SaaS or B2B tech.
• Proven track record of owning end-to-end product launches.
• Strong portfolio demonstrating the ability to translate technical complexity into clarity.
• Demonstrated success in enabling sales and success teams with effective training materials.
• Analytical mindset with experience using data to guide strategy.
• Strong project management skills with the ability to navigate ambiguity.

Nice to have

• Experience marketing payments or fintech products.
• Background in partnering with international teams to support multi-region launches.

Culture & Benefits

• Competitive base salary and incentive compensation packages.
• Culture driven by innovation, curiosity, and fostering real-world connections.
• Equal opportunity employer with a strong commitment to diversity and inclusion.