Brand & Content Lead (Fintech)

TL;DR

Brand & Content Lead (Fintech): Owning and driving the brand voice for a high-growth financial API platform with an accent on enterprise thought leadership and performance-driven acquisition. Focus on simplifying complex technical narratives, building authoritative content frameworks, and scaling brand impact across multiple channels.

Location: On-site in New York, NY or San Francisco, CA

Salary: $160,000–$200,000

Company

hirify.global provides a modern API that enables seamless, credential-less connectivity to consumer financial accounts for payments and liability management.

What you will do

• Define and evolve the core brand voice, messaging frameworks, and visual identity.
• Create high-impact content for blogs, case studies, landing pages, and email campaigns.
• Translate complex technical product features into compelling, accessible narratives for developers and executives.
• Partner closely with Sales and Product Marketing teams to develop enablement materials and support product launches.
• Conduct audience research to deeply understand customer segments and refine positioning strategies.
• Manage end-to-end content production while maintaining high standards for clarity and technical accuracy.

Requirements

• 7+ years of experience in B2B SaaS or fintech content marketing.
• Proven portfolio demonstrating exceptional writing and editing versatility across digital platforms.
• Deep understanding of consumer lending, finance, and payment industry dynamics.
• Demonstrated ability to create original, thought-provoking content that positions a brand as an authority.
• Ability to thrive in fast-moving, early-stage, or startup environments.
• Must be able to work on-site in New York, NY or San Francisco, CA.

Culture & Benefits

• High autonomy in operating the brand strategy.
• Opportunity to work with top-tier investors including Andreessen Horowitz and Y Combinator.
• Exposure to a fast-scaling company powering major financial institutions like SoFi and Bilt.
• Collaborative environment with a "get-it-done" attitude and strong growth mindset.