Senior Copywriter (MedTech)

TL;DR

Senior Copywriter (MedTech): Generating concepts and developing promotional copy for healthcare and wellness initiatives with an accent on translating complex science and data into persuasive advertising. Focus on partnering with Art Directors to execute multi-channel campaigns, ensuring regulatory compliance, and maintaining a high standard of creative storytelling.

Location: Must be based in or able to commute to New York

Salary: $60,000–$140,000 USD

Company

A global creative agency and part of WPP, specializing in healthcare and wellness advertising with a mission to deliver famously effective ideas for world-leading brands.

What you will do

• Ideate and execute compelling copy for pitches, campaigns, and special projects.
• Partner with Art Directors to ensure visuals and text are in perfect sync.
• Revise projects based on internal and regulatory feedback to ensure accuracy.
• Present concepts professionally to clients and internal stakeholders.
• Collaborate with Strategy and Account teams to meet deadlines and project deliverables.
• Annotate key claims and provide valid references for medical and regulatory accuracy.

Requirements

• Must have 4+ years of professional experience in a creative role.
• Proven ability to translate science and medical data into clear, promotional content.
• Strong creative portfolio demonstrating successful multi-channel advertising.
• Proficiency in Adobe Suite or similar design software and AI tools.
• Excellent written and presentation skills.
• Must be able to work in a hybrid environment in New York.

Nice to have

• Experience in the healthcare or wellness advertising sector.
• Knowledge of current creative trends and industry case studies.
• Experience in managing multiple projects in fast-paced agency environments.

Culture & Benefits

• Commitment to a diverse, equitable, and inclusive work environment.
• Hybrid work model promoting creativity and collaboration.
• Opportunities to work with top-tier health and wellness clients.
• Access to a competitive benefits package through WPP.
• Professional growth and inclusion in a network spanning 20+ studios worldwide.