Marketing Account Strategist (MedTech)

TL;DR

Marketing Account Strategist (MedTech): Developing and executing high-impact Account-Based Marketing (ABM) programs for health systems with an accent on personalized multi-channel campaigns and sales alignment. Focus on driving account engagement, accelerating revenue growth, and leveraging data-driven insights to optimize marketing initiatives.

Location: Must be based in New York City (Hybrid: 3 days in office/week)

Company

hirify.global is a healthcare technology company building a platform for clinical workflow orchestration and optimization using AI, real-time location data, and EHR integration.

What you will do

• Develop and execute end-to-end ABM campaigns targeting high-value accounts.
• Partner with sales teams to align marketing efforts with account goals and challenges.
• Create multi-channel personalized campaigns including email, ads, events, and webinars.
• Collaborate with content and digital teams to produce targeted messaging and assets.
• Track and report on campaign performance using Salesforce and 6sense to optimize ROI.
• Plan and manage high-touch account-specific events and thought leadership content.

Requirements

• 3+ years of experience in B2B marketing with a focus on ABM.
• Proven track record of designing and executing successful ABM campaigns.
• Proficiency with ABM tools and platforms such as Salesforce and 6sense.
• Strong project management skills and ability to manage multiple initiatives.
• Ability to work collaboratively across sales, product, and marketing functions.
• Data-driven mindset with experience in performance analysis and optimization.

Culture & Benefits

• Hybrid work environment with required office attendance in NYC (Tuesday-Thursday).
• Equity participation.
• Comprehensive health, dental, and vision insurance coverage.
• Paid time off plus 10 paid holidays.
• Provision of necessary equipment and technology for the role.
• Office amenities including snacks, drinks, team lunches, and bonding events.