Digital Media Senior Analyst (Programmatic)
ΠΡΡΡ & Π‘ΠΎΠΏΡΠΎΠ²ΠΎΠ΄
ΠΠ»Ρ ΠΌΡΡΡΠ° Ρ ΡΡΠΎΠΉ Π²Π°ΠΊΠ°Π½ΡΠΈΠ΅ΠΉ Π½ΡΠΆΠ΅Π½ Plus
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
TL;DR
Digital Media Senior Analyst (Programmatic): Managing and optimizing programmatic campaigns across multiple DSP platforms with an accent on campaign execution, audience strategy, and budget pacing. Focus on building programmatic media buying strategies, collaborating with data vendors, and ensuring optimal delivery across display, video, and audio channels.
Location: Must be based in the US
Salary: $73,500β$89,000
Company
is an engineered marketing agency that leverages data and technology to drive personalized brand relationships through managed media and CRM services.
What you will do
- Manage and optimize programmatic campaigns on DV360, Yahoo DSP, and similar platforms.
- Execute media buying strategies across display, video, audio, and DOOH channels.
- Perform campaign setup, trafficking, pixel implementation, and reporting.
- Adjust budgets in real-time to ensure optimal campaign pacing and delivery.
- Partner with audience providers to implement targeting strategies using 1st and 3rd party data.
- Support cross-channel campaigns including social, search, and Advanced TV.
Requirements
- 1-3 years of hands-on experience managing programmatic campaigns in platforms like DV360 or Yahoo DSP.
- Must have US work authorization.
- Strong analytical skills with proficiency in Excel.
- Experience with PMP and PG deal management.
- Knowledge of brand safety tools like IAS, MOAT, or DV.
- Excellent project management and communication skills.
Nice to have
- Experience with Datorama or other data visualization tools.
- Experience with ad serving platforms such as DCM or Sizmek.
- Proficiency with LiveRamp or other third-party audience providers.
Culture & Benefits
- Comprehensive healthcare including dental and vision.
- Unlimited PTO and 401k contributions.
- Monthly stipends for wellness, mobile, and internet expenses.
- Annual stipends for learning and tuition support.
- Parental leave program for primary and secondary caregivers.
- Annual "Work From Anywhere" benefit for 4 weeks per year.
ΠΡΠ΄ΡΡΠ΅ ΠΎΡΡΠΎΡΠΎΠΆΠ½Ρ: Π΅ΡΠ»ΠΈ ΡΠ°Π±ΠΎΡΠΎΠ΄Π°ΡΠ΅Π»Ρ ΠΏΡΠΎΡΠΈΡ Π²ΠΎΠΉΡΠΈ Π² ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ iCloud/Google, ΠΏΡΠΈΡΠ»Π°ΡΡ ΠΊΠΎΠ΄/ΠΏΠ°ΡΠΎΠ»Ρ, Π·Π°ΠΏΡΡΡΠΈΡΡ ΠΊΠΎΠ΄/ΠΠ, Π½Π΅ Π΄Π΅Π»Π°ΠΉΡΠ΅ ΡΡΠΎΠ³ΠΎ - ΡΡΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΈ. ΠΠ±ΡΠ·Π°ΡΠ΅Π»ΡΠ½ΠΎ ΠΆΠΌΠΈΡΠ΅ "ΠΠΎΠΆΠ°Π»ΠΎΠ²Π°ΡΡΡΡ" ΠΈΠ»ΠΈ ΠΏΠΈΡΠΈΡΠ΅ Π² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π² Π³Π°ΠΉΠ΄Π΅ β