Brand Manager (Marketing)

TL;DR

Brand Manager (Marketing): Leading the development and execution of product promotion strategies for bike computers and digital products with an accent on driving successful go-to-market plans and ensuring brand consistency. Focus on leveraging athletes, ambassadors, and events to accomplish product marketing and brand goals.

Location: United States, Colorado, Colorado Springs

Salary: $95,000 USD + up to 20%

Company

SRAM LLC is one of the world's largest suppliers of components for the bicycle industry.

What you will do

• Lead the Go-to-Market process, product marketing plans, and annual marketing plans for bike computers and digital products.
• Collaborate with product, marketing, cross-functional teams, and external agencies to achieve business objectives.
• Oversee content strategy and production (video, imagery, copy) and partner with teams for digital channel execution.
• Support media buying strategy and implementation.
• Manage brand budget.
• Identify new marketing strategies and campaigns to promote products.

Requirements

• Bachelor’s degree in Marketing, Business, or equivalent experience.
• 10 years of experience in Marketing or a related field.
• 3 years of direct team management or related leadership experience.
• Demonstrated ability to build and execute global brand strategies.
• Exceptional written, oral, and live presentation communication skills.
• Ability to travel domestically and internationally up to 40%, including weekends.

Nice to have

• E‑commerce experience a plus
• Knowledge of the global bike industry and cycling culture.
• Knowledge of Adobe Creative Suite applications.

Culture & Benefits

• SRAM’s team members worldwide contribute to our success through hard work, passion, and commitment.
• Supportive benefits designed to attract, develop, and engage employees while supporting SRAM’s long‑term vision.
• Eligible for an annual corporate bonus based on company and individual performance.