Founding Marketing Lead (SaaS)

TL;DR

Founding Marketing Lead (SaaS): Building the company's marketing function from scratch with an accent on strategy, demand generation, and brand positioning. Focus on creating measurable commercial value, simplifying technical product messaging, and building a scalable marketing operating rhythm.

Location: Remote (London, Limassol, Tbilisi, Yerevan are listed as office hubs; remote work is supported)

Company

hirify.global is a technology company specializing in iGaming and SaaS solutions.

What you will do

• Define and execute the overall marketing strategy, positioning, and messaging.
• Manage multi-channel initiatives including content, email, social, and events.
• Build core marketing assets to support demand generation and sales enablement.
• Establish systems for marketing planning, reporting, and performance analysis.
• Monitor market trends and competitive landscape to identify growth opportunities.
• Collaborate cross-functionally with founders, sales, and external partners.

Requirements

• Strong B2B marketing experience in SaaS, technology, or data products.
• Fluent English (written and verbal) is required.
• Proven ability to own end-to-end marketing execution and strategy.
• Analytical mindset with experience tracking and improving campaign performance.
• Comfortable working in an early-stage, lean environment.
• Ability to translate complex technical concepts into market-facing messaging.

Nice to have

• Experience in iGaming or other regulated industries.
• Proficiency in using AI tools for content and marketing efficiency.
• Familiarity with CRM and marketing automation workflows.
• Experience managing freelancers or external agencies.

Culture & Benefits

• Unlimited holidays.
• Medical insurance coverage.
• Work with a high-performing team and top-tier talent.
• Zero bureaucracy culture.
• High-impact, challenging projects in an innovation-driven environment.

Hiring process

• 30-minute interview with HR.
• 2-hour final interview to assess culture fit and working style.