Director of Downstream Marketing (Biotech)

TL;DR

Director of Downstream Marketing (Biotech): Leading the commercial launch and market expansion of blood-based cancer screening tests with an accent on go-to-market execution, demand generation, and sales enablement. Focus on building brand strategy, driving physician and patient acquisition, and translating complex clinical data into impactful commercial messaging.

Location: Remote, hybrid, or onsite in the United States

Salary: $197,200 – $281,400

Company

hirify.global is a biotechnology company developing non-invasive, blood-based diagnostic tools for early cancer detection.

What you will do

• Execute GTM strategies for new products and indications by delivering integrated campaigns and sales enablement tools.
• Develop and optimize digital marketing, paid media, and ABM strategies to drive physician and patient acquisition.
• Partner with Sales and L&D teams to create training materials and collateral that accelerate the sales cycle.
• Monitor competitive landscapes to refine brand positioning and maintain market edge.
• Manage external agency partnerships and marketing budgets to ensure high-ROI performance.
• Build and maintain relationships with key opinion leaders, industry stakeholders, and cross-functional internal teams.

Requirements

• Bachelor’s degree in a business, life sciences, or related field.
• 10+ years of marketing experience with at least 5 years in downstream or commercial marketing within molecular diagnostics, biotech, or medical devices.
• Proven ability to synthesize complex clinical data into clear, physician-facing narratives.
• Demonstrated experience in data-driven decision-making, including tracking CAC and engagement metrics.
• Ability to thrive in cross-functional environments, working closely with Sales and Medical Affairs.

Nice to have

• Experience launching a PCP-focused diagnostic test.
• Familiarity with the healthcare reimbursement landscape and its impact on adoption.
• MBA or advanced degree in life sciences.

Culture & Benefits

• Competitive base salary with equity and cash bonus eligibility.
• Comprehensive medical, financial, and insurance benefit packages.
• Culture focused on diversity, inclusion, and equal opportunity employment.