Senior Paid Search Strategist

TL;DR

Senior Paid Search Strategist (Marketing): Managing and optimizing paid search campaigns across multiple B2B brands with an accent on lead generation efficiency and multi-channel ROI tracking. Focus on executing complex growth strategies, utilizing CRM data for automated bidding, and driving performance through advanced testing of ad copy and landing pages.

Location: Must be based in the United States or Canada

Salary: $110,000–$130,000 USD

Company

hirify.global is a leading service commerce platform providing end-to-end SaaS solutions that empower over 685,000 customers in the home, health, and fitness service industries.

What you will do

• Develop and execute multi-channel digital marketing strategies across search, display, social media, and video.
• Optimize campaigns to increase quality lead generation while maintaining efficient costs.
• Implement and manage frequent A/B tests for ad copy, landing pages, and creative assets.
• Analyze SEM performance and translate data into actionable strategy recommendations for stakeholders.
• Manage multiple advertising accounts and report on campaign ROI and performance metrics.
• Collaborate with brand marketing teams to align paid media efforts with overall growth objectives.

Requirements

• 4-5+ years of paid search experience in a B2B environment.
• Must be authorized to work in the US or Canada without sponsorship.
• In-depth hands-on experience with Google Ads and deep understanding of marketing metrics like ROI, CPA, and CVR.
• Proven experience working with CRM systems like Salesforce and integrating CRM data into advertising strategies.
• Strong data analysis skills with advanced proficiency in Excel.
• Ability to communicate complex data narratives clearly to cross-functional stakeholders.

Nice to have

• Experience with PMAX, Microsoft Ads, and programmatic advertising channels.
• Familiarity with debugging lead funnel issues in collaboration with sales teams.
• Experience utilizing AI tools to improve testing methodologies and daily workflows.

Culture & Benefits

• Flexible work policy allowing for in-office, remote, or hybrid arrangements.
• Day 1 access to comprehensive health, dental, and vision benefits plus an annual wellness stipend.
• 401(k) plan with up to 4% company match and immediate vesting.
• Flexible Time Off (FTO) policy.
• Employee Stock Purchase Program.