Senior Lead, Product Marketing (Accessories & Apparel)

TL;DR

Senior Lead, Product Marketing (Accessories & Apparel): Driving the development and strategy of a growing product category with an accent on early-stage product concepting and development. Focus on shaping the roadmap and influencing cross-functional priorities to deliver meaningful business outcomes.

Location: On-site in Boston, MA

Salary: $130,000 - $170,000

Company

hirify.global empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

What you will do

• Lead the end-to-end development of Apparel & Accessories products, driving execution from concept through launch readiness.
• Introduce and lead early-stage product research and development, defining product concepts, use cases, and business rationale.
• Partner with Supply Chain to validate product feasibility, lead times, and cost at defined stages of the product creation process.
• Lead product creation for key external partnerships, managing timelines, deliverables, and cross-functional alignment.
• Translate consumer insights, market trends, and performance data into actionable product briefs and category-level recommendations.
• Drive product positioning, naming, and core messaging in collaboration with cross-functional partners.

Requirements

• 7+ years of experience in product marketing, product management, or a related role within consumer goods, apparel, or wearable technology.
• Proven track record of developing physical products and managing them through the full lifecycle, from concept through launch.
• Experience partnering with design and engineering teams to bring physical products from concept to production.
• Experience leading product development in collaboration with external partners or brands, with strong relationship and project management skills.
• Demonstrated ability to operate autonomously, influence cross-functional strategy, and drive alignment without direct authority.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Nice to have

• Passion for health, wellness, fitness, or performance-driven products preferred

Culture & Benefits

• Competitive base salaries, meaningful equity, and consistent pay practices.
• Equity aligns employees with the long-term success of the company.
• Benefits package.