Senior Brand Marketing Lead - Strategy & Planning

TL;DR

Senior Brand Marketing Lead (Strategy & Planning): Shaping and driving Very's brand strategy, ensuring it is rooted in insight and powerfully activated across every consumer touchpoint with an accent on strategic thinking, creativity and commercial rigour. Focus on mentoring junior colleagues and helping to build a high-performing Brand function.

Location: London, England, United Kingdom. Open to frequent travel between London and Liverpool for collaboration.

Company

hirify.global is the team behind digital retailer Very, helping families get more out of life.

What you will do

• Champion an insight-led culture, owning insights and measurement frameworks to continuously inform and improve brand and business performance.
• Lead the development of Very's brand strategy and positioning, translating business objectives into clear propositions.
• Own Very's brand guidelines, distinctive brand assets, and IP portfolio, partnering with agencies to elevate creative across the customer journey.
• Lead annual and quarterly brand planning, staying close to consumer and cultural trends and co-delivering campaign briefs with the Advertising team.
• Act as a brand partner across the business, managing agency relationships and presenting brand strategy confidently to Directors and C-suite level.
• Line manage and mentor a Brand Manager and Executive, fostering a collaborative, high-performing team culture.

Requirements

• Significant experience in a brand strategy or planning role, either client-side or in a strategic agency environment.
• Proven success in creating and executing brand strategies with evidence of demonstrable brand and commercial impact.
• Strong track record of grounding strategy in robust insight, with experience commissioning, interpreting, and activating research to inform strategic decisions.
• Deep understanding of integrated marketing and how brand strategy translates across channels — from broadcast to digital and social.
• Outstanding written and verbal communication skills, with the ability to influence and inspire at all levels of a business.
• Significant experience leading and developing a team within a complex structure, fostering a culture of collaboration and innovation in a fast-paced environment.

Culture & Benefits

• Flexible, hybrid working model.
• Inclusive culture and environment.
• 30 days holiday + bank holidays.
• Bonus potential (performance and business-related).
• Up to 25% discount on Very.co.uk.
• Matched pension up to 6%.

Hiring process

• 1st stage - An informal 45 minute video call with the hiring team to discuss your skills and relevant experience.
• 2nd Stage – A one-hour formal task based interview where you can expect both competency and technical questions.