Lead Creative Strategist (Marketing)

TL;DR

Lead Creative Strategist (Marketing): Shaping the brand identity and performance creative strategy for a new UK market expansion with an accent on data-driven content development. Focus on translating market insights into high-performing digital video assets, scaling acquisition campaigns, and establishing a consistent brand voice across all mobile-first platforms.

Location: Must be based in the United Kingdom

Salary: £55,000–£85,000 per annum

Company

hirify.global builds superior application platforms and digitizes industries, starting with insurance in Southeast Asia and now expanding into new AI-integrated applications.

What you will do

• Develop and write comprehensive brand plans, messaging, and content architecture tailored for the UK market.
• Conduct creative discovery through research on market campaigns, social trends, and user behavior.
• Translate strategic concepts into actionable blueprints for high-volume digital content and video ads.
• Manage production workflows including scripting, storyboarding, and editing for high-performing assets.
• Collaborate with cross-functional teams to analyze performance metrics like CTR, CPA, and ROAS.
• Iterate on creative assets to optimize acquisition efficiency while maintaining brand alignment.

Requirements

• Must be based in the UK
• 4–6 years of hands-on experience in creative strategy, performance marketing, or digital content strategy.
• Proven track record within high-growth B2C brands or creative agencies.
• Strong portfolio showcasing high-performing digital video and mobile-first content.
• Deep expertise in content production workflows from script to final asset.
• Ability to analyze campaign data to critique, scale, and improve creative concepts.

Culture & Benefits

• High-performance, flat hierarchy team that values ownership and speed.
• Direct collaboration with company leadership on brand strategy.
• Flexible remote work policy across the United Kingdom.
• Environment focused on clarity, execution, and rapid iteration.