Senior Brand Marketing Lead - Strategy & Planning

TL;DR

Senior Brand Marketing Lead (Strategy & Planning): Shaping and driving Very's brand strategy, ensuring it is rooted in insight and powerfully activated across every consumer touchpoint. Focus on translating business objectives into clear propositions and elevating creative across the customer journey.

Location: Liverpool, England, United Kingdom. Open to frequent travel between London and Liverpool for collaboration.

Company

hirify.global is the team behind digital retailer Very, helping families get more out of life.

What you will do

• Champion an insight-led culture, owning insights and measurement frameworks.
• Lead the development of Very's brand strategy and positioning.
• Own Very's brand guidelines, distinctive brand assets, and IP portfolio.
• Lead annual and quarterly brand planning, staying close to consumer and cultural trends.
• Act as a brand partner across the business, managing agency relationships.
• Line manage and mentor a Brand Manager and Executive.

Requirements

• Significant experience in a brand strategy or planning role.
• Proven success in creating and executing brand strategies.
• Strong track record of grounding strategy in robust insight.
• Deep understanding of integrated marketing and how brand strategy translates across channels.
• Understand what it takes to bring a new identity to life consistently across a complex organisation.
• Outstanding written and verbal communication skills.

Culture & Benefits

• Flexible, hybrid working model.
• Inclusive culture and environment.
• £6,500 flexible benefits allowance.
• 30 days holiday + bank holidays.
• LinkedIn learning access.
• Bonus potential (performance and business-related).

Hiring process

• 1st stage - An informal 45 minute video call with the hiring team to discuss your skills and relevant experience.
• 2nd Stage – A one-hour formal task based interview where you can expect both competency and technical questions.