Senior Specialist, Brand Media
Мэтч & Сопровод
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Описание вакансии
TL;DR
Senior Specialist, Brand Media: Supporting the launch, monitoring, and optimization of integrated brand media campaigns with an accent on data-driven performance and cross-functional collaboration. Focus on trafficking assets, maintaining dashboards, and analyzing campaign metrics across TV, streaming, and social platforms.
Location: Must be based in or able to relocate to Boston, MA
Salary: $100,000 - $150,000
Company
is a performance and health technology company dedicated to empowering members through a deeper understanding of their bodies and daily lives.
What you will do
- Traffic, schedule, and launch campaigns across YouTube, Paid Social, Linear TV, and streaming platforms.
- Manage the build and quality assurance of paid social campaigns to ensure alignment with core brand verticals.
- Coordinate with creative and brand teams to ensure all assets follow brand guidelines and objectives.
- Track and report on upper- and mid-funnel performance metrics like reach, frequency, and engagement.
- Maintain performance dashboards and compile recurring insights for stakeholders.
- Serve as the day-to-day contact for external vendors and media partners.
Requirements
- Bachelor’s degree in Marketing, Advertising, or related field.
- 1-3 years of experience in media, marketing, or agency environments.
- Must be prepared to relocate to the Boston, MA office if necessary.
- Strong analytical skills with experience working with campaign performance data.
- Proficiency in Microsoft Excel or Google Sheets.
- Understanding of digital media buying metrics such as GRPs and CPMs.
Culture & Benefits
- Competitive base salary and generous equity package.
- Comprehensive health and wellness benefits.
- Fast-paced, performance-driven environment centered on human performance technology.
- Opportunity to own part of the company through an equity package.
- Commitment to a diverse and inclusive workplace.
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