Specialist, Social Media Strategy

TL;DR

Social Media Strategy Specialist (Marketing): Supporting the development and execution of organic social strategy across platforms with an accent on shaping platform-native creative and contributing to broader channel planning. Focus on translating brand priorities and audience insights into actionable content plans and briefs.

Location: Must be prepared to relocate to work out of the Boston, MA office.

Salary: $60,000 - $85,000

Company

hirify.global empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change.

What you will do

• Contribute to organic social strategy across priority and supporting social platforms.
• Own assigned content workstreams, helping bring campaigns, evergreen programming, and scalable content franchises to life.
• Develop creative briefs for both evergreen and campaign content that help accomplish team, campaign, and company goals.
• Track and analyze evergreen and campaign content performance using analytics tools.
• Partner with Creative, Partnerships, Community, Sports & Talent, Product Marketing, Performance Science, Wholesale, and Accessories & Apparel teams to ensure social programming supports broader marketing goals.

Requirements

• 2 to 4 years of experience in social media at a brand or agency.
• Deep understanding of platforms, especially Instagram, TikTok, YouTube, LinkedIn, and X, and their best practices.
• Ability to manage multiple projects in a fast-paced environment.
• Experience with Sprinklr (or a similar tool).
• Strong storytelling instincts and ability to adapt brand voice by platform.
• Excellent communication and presentation skills.

Nice to have

• Experience with creative tools (Adobe Creative Suite, CapCut, etc.).

Culture & Benefits

• Competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
• Equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of hirify.global and share in the company’s long-term growth and success.