Segment Marketing Manager (B2B)

TL;DR

Segment Marketing Manager (B2B): Creating impactful marketing campaigns from beginning through completion to raise awareness and consideration among B2B decision makers. Focus on crafting compelling messaging, defining target audiences, and implementing multi-channel marketing campaigns.

Location: Mason, OH, US

Company

hirify.global Corporation helps more than one million businesses of all types and sizes get Ready™ to open their doors with confidence every day by providing products and services that help keep their customers’ facilities and employees clean, safe, and looking their best.

What you will do

• Craft compelling messaging that clearly communicates the value proposition of hirify.global products and services to resonate with the B2B target audience.
• Define and segment key target audiences to develop highly focused marketing and/or sales campaigns.
• Create and manage a content calendar that includes valuable and engaging content to attract and educate potential customers.
• Design and implement multi-channel marketing campaigns across various platforms to generate leads and drive sales.
• Work closely with the sales team to align marketing efforts with sales objectives and provide sales enablement materials.
• Track key marketing metrics to evaluate campaign effectiveness and make data-driven adjustments.

Requirements

• Bachelor’s degree in Marketing or related field.
• Minimum 1 year of related experience.
• Ability to travel approximately 25% of time.
• Familiarity in CRM/SFA software and marketing automation tools (e.g., Salesforce, MS Dynamics, Pardot, HubSpot, etc.).

Nice to have

• B2B Marketing experience.

Culture & Benefits

• Comprehensive and competitive medical, dental and vision benefits.
• Competitive Pay.
• 401(k) with Company Match/Profit Sharing/Employee Stock Ownership Plan (ESOP).
• Disability, Life and AD&D Insurance, 100% Company Paid.
• Paid Time Off and Holidays.
• Skills Development, Training and Career Advancement Opportunities.