Content Marketing Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Content Marketing Manager (B2B/SaaS): Driving lead generation through the creation of compelling digital content and editorial strategy with an accent on translating complex knowledge management and AI concepts into engaging enterprise-focused assets. Focus on managing the editorial calendar, optimizing content for SEO/AEO, and analyzing campaign performance to drive business growth.
Location: Must be authorized to work in the United States on a full-time basis
Company
is a leader in providing cloud-based tools for enterprise digital transformation.
What you will do
- Develop and execute comprehensive content marketing campaigns to generate leads and subscribers.
- Manage the editorial calendar across blog posts, gated assets, customer stories, and SEO-driven initiatives.
- Collaborate with product marketing, sales, and demand generation teams to craft content that aligns with positioning.
- Edit and transform technical information into clear, audience-centric content for enterprise stakeholders.
- Leverage AI tools to enhance content efficiency while maintaining rigorous brand and quality standards.
- Analyze campaign performance, generate reports, and translate feedback into actionable marketing strategies.
Requirements
- Bachelor’s degree in English, Marketing, Journalism, or a related field.
- 3-4 years of experience in direct B2B digital content development strategies.
- Must be authorized to work in the United States on a full-time basis for any employer.
- Proven track record of writing for B2B audiences with a strong portfolio.
- Understanding of digital marketing tactics including SEO, email marketing, and web analytics.
Nice to have
- Experience using WordPress or similar CMS platforms.
- Familiarity with CRM systems and project management tools.
- Experience writing for SEO and AEO (AI SEO).
Culture & Benefits
- Global company culture focused on growth and professional development.
- Long-standing support for remote work as a core operating model.
- Opportunities to collaborate on challenging enterprise-level projects across various industries.
- Equal Employment Opportunity employer committed to diversity and inclusivity.
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