Senior Gaming IMC Marketing Manager, GCN (Gaming)

Location: Shanghai, China

Company

hirify.global develops products and experiences that support collaboration, learning, gaming, and play.

What you will do

• Develop and execute integrated marketing plans aligned with local and global priorities.
• Build gaming partnerships with game developers, esports organizations, and content platforms.
• Grow and actively engage the hirify.global G fan community.
• Lead fan experience strategies, offline activations, and flagship fan events.
• Manage end-to-end campaigns across channels and partnerships, tracking KPIs to optimize performance and ROI.
• Coordinate campaign execution with agencies and cross-functional teams.

Requirements

• 5–10 years of experience in gaming marketing.
• Proven experience managing gaming or entertainment partnerships, esports initiatives, or large-scale fan events.
• Strong understanding of local retail markets and consumer marketing.
• Expertise in partnership negotiation, event management, and community growth strategies.
• Excellent project management, presentation, negotiation, and organizational skills.
• Ability to lead cross-functional teams and manage key partner relationships.

Culture & Benefits

• Flexible working environments and comprehensive benefits vary by location.
• Support for physical, financial, emotional, intellectual, and social wellbeing.
• Inclusive workplace focused on collaboration, diversity, and play.
• Some hirify.global roles support remote work, while others operate in hybrid or on-premises arrangements.