Senior Brand Manager (Gaming)

Location: Hybrid in Lisbon, Portugal

Company

hirify.global’s Studio Ellipsis is a small team creating original gaming worlds and transmedia experiences across multiple formats.

What you will do

• Develop and execute brand strategies for original IPs across games, comics, podcasts, digital assets, and physical goods.
• Own brand lifecycles from pitch decks through launch and live operations.
• Manage external creators, agencies, and production partners to deliver content aligned with brand tone and narrative.
• Coordinate with Creative, Narrative, Production, Social Media, Community, and Marketing teams to maintain a unified identity.
• Design go-to-market and release strategies that combine product launches with storytelling.
• Monitor brand health, audience insights, campaign performance, trends, licensing, and IP protection requirements.

Requirements

• 5+ years of experience in brand, IP, or franchise management, ideally in entertainment, games, or media.
• Experience leading multi-platform storytelling and brand development from 0 to 1 and beyond.
• Strong creative judgment and understanding of tone, audience, and positioning.
• Proven project management skills, including timeline ownership, cross-functional coordination, and reporting.
• Ability to manage both high-level strategy and detailed execution, with strong communication and cross-cultural fluency.
• Understanding of IP law, licensing models, brand protection, and data-informed strategy.

Nice to have

• Experience with transmedia publishing, early-stage IP development, or community-driven brands.
• Experience launching and operating games on Steam.

Culture & Benefits

• Collaborative, forward-thinking, and globally minded work culture.
• Focus on ideas and execution over ego.
• Work at the intersection of world-building, narrative, brand strategy, and transmedia execution.