Demand Generation Director (Cybersecurity)

TL;DR

Demand Generation Director (Cybersecurity): Building and scaling a digital marketing and demand generation engine for a cyber crisis platform with an accent on multi-channel program strategy and funnel optimization. Focus on hands-on execution across paid, owned, and partner channels while collaborating closely with Sales and Business Development to drive measurable pipeline growth.

Location: Must reside in the San Francisco Bay Area and be available for hybrid work 2–3 days/week in the San Francisco office.

Company

hirify.global is a purpose-built, first-of-its-kind guided cyber crisis platform that helps organizations prepare for and respond to cyber incidents.

What you will do

• Define and execute end-to-end demand generation strategy across paid, owned, and partner channels.
• Manage the full funnel lifecycle, optimizing campaigns from lead acquisition through to SQL and pipeline contribution.
• Serve as the primary owner of HubSpot, overseeing workflows, campaign setup, and performance reporting.
• Partner with Sales and Business Development to refine ICP targeting, lead quality, and attribution models.
• Analyze campaign data to manage budgets, forecast performance, and drive continuous optimization.
• Scale marketing processes and establish best practices to support rapid company growth.

Requirements

• 7+ years of B2B demand generation or performance marketing experience.
• Must reside in the San Francisco Bay Area for a hybrid office presence.
• Startup experience is required, with a proven ability to build programs from the ground up.
• Proven expertise with HubSpot, Google Ads, and LinkedIn Ads.
• Deep understanding of funnel metrics, lead attribution, and pipeline management.
• Strong experience collaborating directly with Sales and Business Development teams.

Nice to have

• Experience in the cybersecurity or high-tech software industry.

Culture & Benefits

• Competitive compensation package.
• Comprehensive healthcare coverage.
• 401(k) retirement plan.
• Commuter benefits for office travel.
• Fast-paced startup environment that balances productivity with professional growth.