Director of CRM (AdTech)

TL;DR

Director of CRM (AdTech): Architecting a sophisticated customer lifecycle engine to maximize long-term user value across a global user base with an accent on behavioral data transformation and high-impact engagement strategies. Focus on building automated lifecycle journeys, scaling retention KPIs, and integrating multi-channel sequencing for a massive-scale rewarded user experience.

Location: Must be based in or able to work from Berlin, Germany (On-site)

Salary: €120,000–€160,000

Company

hirify.global is a rapidly growing, profitable AdTech company building the future of marketing by rewarding a community of over 70 million users for engaging with products.

What you will do

• Engineer automated lifecycle journeys moving users from acquisition to long-term retention.
• Collaborate with Data Engineering to architect CRM data schemas and ensure real-time event synchronization.
• Deploy aggressive A/B testing frameworks across email, SMS, push, and in-app channels.
• Scale global retention KPIs, specifically Day-30 and Day-90 benchmarks.
• Bridge the gap between initial install and monetization by partnering with Product and UA teams.
• Manage high-volume deliverability to ensure messaging reaches millions of daily active users.

Requirements

• Must be able to work on-site in Berlin
• Significant experience in high-volume B2C engagement within AdTech, Gaming, or Rewarded UA environments.
• Mastery of omnichannel orchestration platforms like Braze, Iterable, or Salesforce Marketing Cloud.
• Technical proficiency in SQL and data visualization for independent performance analysis.
• Proven track record managing large-scale deliverability and bypassing spam filters.

Nice to have

• Deep knowledge of SKAdNetwork and ATT impact on retention attribution.
• Direct experience with Web3/Blockchain wallet-based notifications.

Culture & Benefits

• Equity participation in a successful, bootstrapped-unicorn-focused startup.
• Collaborative modern office in central Berlin.
• Perks including transport subsidy, catered breakfasts and lunches, and language learning.
• Access to Urban Sports Club membership.