Senior Director, Customer Strategy

TL;DR

Senior Director, Customer Strategy: Owns hirify.global’s end-to-end customer lifecycle strategy, from acquisition through winback with an accent on enterprise-level thinking and scalable frameworks. Focus on automated, high-scale optimization and driving consistency across all hirify.global verticals.

Location: Flexible hybrid work options. You may occasionally be asked to attend in-person events or team sessions.

Salary: $143,080.00 - $311,150.00/yr

Company

hirify.global serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products.

What you will do

• Define and evolve hirify.global’s lifecycle architecture, transitioning from static trigger-based strategies to dynamic, real-time journey orchestration.
• Act as the primary architect for the customer journey, ensuring a cohesive user experience and identifying operational efficiencies across all touchpoints.
• Translate first-party data and lifecycle signals into growth strategies, leveraging AI and predictive modeling to optimize messaging and advance real-time personalization.
• Lead and develop a high-performing team of Vertical Lifecycle Strategists, ensuring specialized product strategies align with broader enterprise frameworks.
• Implement a roadmap to scale shared lifecycle frameworks, replacing manual workflows with automated orchestration and standardized principles.
• Partner with CRM, Paid Media, and Product teams to align strategy with activation, ensuring messaging priorities remain consistent across all channels.

Requirements

• 15+ years of progressive marketing experience, with significant leadership in lifecycle, growth, CRM, or customer strategy.
• Proven track record leading large-scale marketing transformations and managing complex, multi-vertical organizational structures.
• Deep expertise in CRM and owned channel marketing (email, push, in-app, automation) with a focus on automated systems.
• Strong executive presence with the ability to influence GMs and Product leaders on the value of AI-driven customer strategies.
• Experience utilizing AI tools for strategy synthesis, workflow automation, or content optimization.
• Ability to navigate and lead through evolving, technology-augmented environments to increase total portfolio impact.

Nice to have

• Previous experience in a multi-brand or multi-vertical ecosystem with complex data integration.
• Bachelor’s degree in Marketing, Business, Economics, or a related field (Master’s preferred).

Culture & Benefits

• Flexible hybrid work options.
• Comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much more.
• Diverse and inclusive workplace.
• Employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.