User Acquisition Specialist (Gamedev)

TL;DR

User Acquisition Specialist (Gamedev): Planning and executing UA campaigns for mobile games with an accent on ROI analysis, channel optimization, and creative performance. Focus on managing multi-channel marketing campaigns, identifying new growth opportunities, and collaborating with internal stakeholders to scale player acquisition.

Location: Onsite in London, UK

Company

A global leader in mobile games development and publishing with an audience of over 450 million monthly active users.

What you will do

• Manage end-to-end UA campaigns for mobile titles.
• Oversee acquisition performance across multiple mobile marketing channels.
• Analyze campaign ROI and provide actionable recommendations.
• Develop creative briefs and oversee the production of marketing assets.
• Conduct marketing tests and report results to stakeholders.
• Optimize sub-publisher performance and audience targeting.

Requirements

• Minimum 6 months of experience in paid digital marketing or media buying.
• English proficiency required.
• Knowledge of major marketing platforms including Facebook, TikTok, Google Ads, Applovin, and Unity.
• Experience with mobile ad tracking tools like Appsflyer is a significant advantage.
• Prior exposure to mobile game soft launches is highly desirable.

Culture & Benefits

• Work with a globally recognized leader in the gaming industry.
• Opportunity to contribute to a massive portfolio of hit mobile titles.
• Professional environment focused on data-driven marketing.
• Access to diverse growth opportunities within a large-scale gaming publisher.