Growth Specialist (Web3)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Growth Specialist (Web3): Managing multi-channel CRM campaigns and user lifecycle strategies for a crypto derivatives exchange with an accent on data-driven decision-making and conversion funnel optimization. Focus on designing growth projects, performing A/B testing via SQL/BI tools, and executing targeted marketing initiatives to drive user acquisition and retention.
Location: Remote - Asia
Company
is a globally leading cryptocurrency derivatives exchange founded in 2014, known for inventing the Perpetual Swap and maintaining a commitment to transparency and security.
What you will do
- Manage multi-channel CRM campaigns (email, push, in-app) to drive activation and retention.
- Conduct rigorous A/B testing using SQL and BI tools to refine messaging and campaign performance.
- Analyze campaign results against KPIs to identify trends and actionable insights.
- Design and oversee growth projects including loyalty schemes and task-based incentives.
- Monitor user behavior data to identify and resolve friction points in the conversion funnel.
- Collaborate with product, data, and design teams to standardize marketing processes.
Requirements
- Bachelor’s degree in Business, Marketing, or Data Analytics.
- At least 1 year of proven experience in Growth Marketing, CRM, or Marketing Operations.
- Proficiency with CRM tools like HubSpot, Salesforce, or Optimove.
- Hands-on experience with BI/analytics tools such as Tableau, Mixpanel, or Amplitude.
- Strong SQL skills and advanced spreadsheet modeling capabilities.
- Excellent communication skills in English.
Nice to have
- Experience in trading companies or crypto exchanges.
- Basic graphic design skills and a creative mindset.
Culture & Benefits
- Work from home policy with annual Beyond Border remote working benefits.
- 25 days of annual leave plus public holidays and family-related leave.
- Comprehensive medical, dental, and vision insurance for employees and dependents.
- Professional development allowance and annual wellness benefits.
- Regular team-building and offsite events to foster global team connection.
- Life insurance coverage.
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