Marketing Specialist (Corporations)

TL;DR

Marketing Specialist (Corporations): Developing, executing, and measuring lead generation campaigns to drive qualified leads into the pipeline for mid-large corporations in the U.S. with an accent on campaign strategy, email marketing, and revenue forecasting. Focus on identifying new revenue opportunities and building relationships with key associations and third parties.

Location: Hybrid (8 days/month) in North York, Canada. Applicants may be required to appear onsite at a hirify.global office as part of the recruitment process.

Salary: $58,600.00 - $89,350.00 CAD. This role is eligible for Bonus.

Company

hirify.global is a global leader in professional information services that combines deep domain knowledge with specialized technology.

What you will do

• Develop and execute marketing campaigns across various channels to drive MQLs and revenue.
• Define and execute campaign strategy for the segment’s portfolio of products, including email, paid advertising, media, sales materials, promotions, and trade shows, maximizing ROI.
• Identify new email marketing strategies to ensure effective offers, copy, platforms, and creative are incorporated into campaigns.
• Work closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities, and relevant pricing strategies and tactics.
• Develop marketing plans informed by a deep understanding of assigned market segments and actively monitor, communicate, and act upon changes relevant to customer and competition.
• Proactively address sales and revenue variances for markets assigned, both short and projected long-term.

Requirements

• Bachelor’s degree in marketing, a related field, OR equivalent.
• 4+ years of business experience.
• Competence with marketing to professionals in a B2B environment; specific exposure to tax, accounting, or legal is a definite asset.
• Experience with Pardot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Demonstrated ability to identify, recommend, and position products to optimize revenue potential.
• Strong interpersonal skills and the ability to work collaboratively with a wide range of individuals at all levels of the organization.

Culture & Benefits

• Medical, Dental, & Vision Plans.
• 401(k).
• FSA/HSA.
• Commuter Benefits.
• Tuition Assistance Plan.
• Vacation and Sick Time, and Paid Parental Leave.

Hiring process

• Education, employment verification, and reference checks will be administered on suitably qualified candidates.
• Criminal background checks will be administered on suitably qualified candidates.